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DISNEY ALICE IN WONDERLAND-INSPIRED FASHION JEWELRY
11/3/2009
Disney today unveiled a first glimpse of how it will influence fashion trends in 2010 with the announcement of a spectacular fashion-driven lifestyle program inspired by its upcoming feature Alice In Wonderland. As part of this phenomenal line, Disney Consumer Products (DCP) announced renowned jewelry designer and Council of Fashion Designers of America winner, Tom Binns, as the first in a cadre of top designers and brands soon to be revealed.
Disney fashion continues to be at the forefront of trends, said Pam Lifford, executive vice president, global fashion and home, DCP. Drawing inspiration from such creative works of art as Alice In Wonderland and collaborating with top designers like Tom Binns keeps Disney and our characters relevant with tastemakers and serves up an aspirational halo effect with consumers and Disney fans of all ages.
The new Tom Binns Alice In Wonderland-inspired jewelry lines will feature two collections influenced by key story characters including Alice, the Mad Hatter, the Red Queen, the White Queen and the White Rabbit. The Tom Binns for Walt Disney Signature line will offer a limited edition collection of six jewelry pieces designed in Binns' coveted over-the-top runway style. This high-end collection will be available at luxury retailers and fine boutiques with a price range from $1,000 to $2,000. Next up for the avid designer will be Tom Binns for Disney Couture offering 35 pieces featuring Tom Binns' unique flair in collaboration with Lucas Design International, this collection will incorporate photo inlay with lace accents and Swarovski crystal details. The retail price range starts $100 going up to $500; it will be available at department stores and specialty boutiques. Both collections will make their retail debut Spring 2010 in the U.S. and international markets.
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